Changing a framework and impacting the world
One of our longest client relationships, Baker Hughes, an energy company, asked our RTRN team to help them make a statement at their annual meeting where they planned to change the narrative about the role of energy long into the future. They unveiled their new brand philosophy, Rewriting the Energy Equation.™
My Role
My role consisted of creating the initial visual concept placing math and science equations over the images that energy impacts.
Art and Science Collide
The visual concept was then shaped, molded, and executed by our team across digital, print, and event platforms, and then fully integrated as part of the wider comprehensive brand.
